Taking care of key customers and developing self-motivation in sales representatives

Aim: Acquiring tools for taking care of key customers, basics of mental hygiene for sales representatives.

Course Topics:

• Taking care of key customers (selection, stabilisation, account keeping)
• Securing new contracts from a key customer (maintaining rapport, running communication, proactivity)
• Feedback from a key customer and its use at future negotiations
• Proactivity as a proof of customer care
• Developing confidence and self-motivation in sales representatives
• Managing fluctuations of motivation